You’re planning a new business or launching a new product. Who will you sell your product to and how do you establish those new relationships? And how will you get your products to your new customers?
At this workshop you will learn some key sales concepts and methods including choosing viable market channels, setting your price, establishing relationships with buyers, preparing a product-offering sheet, and making a sales presentation.
NABC staff with many years of retail grocery and institutional food service industry experience will present this workshop along with other local experts, covering topics to include branding, competitor analysis, defining a product niche and value proposition, setting a price, making the sales pitch, and maintaining your position in the market place.
Jeff Voltz, Project Manager, NABC
Karen Mauden, Account Manager, NABC
Tim and Grace Lukens, Founders,
Grace Harbor Farms
Panel Discussion-Question and Answer:
This workshop will also feature a panel discussion with industry buyers. Participants will learn about opportunities and requirements for selling to a variety of markets as well as getting to ask questions directly to these buyers.
Summer Alexander, Produce Manager
Craig Cayton, Director-Retail Division
Crown Pacific Fine Foods
Joshua Jackson, Merchandising Manager
Community Food Co-op
Jade Vantreese, Sales & Marketing Coordinator
Puget Sound Food Hub
NABC would like to thank our sponsors: